Road Map for Business Success

3 Massive Mistakes New Coaches & Trainers Make that Keep Them from Starting or Growing a Business

Are you starting a new business but confused as to how to get started in order to be putting yourself on the right path?

In Road Map for Business Success, we cover the first 3 main areas you must begin to understand when you are starting a brand new business.  Too many new entrepreneurs begin on the wrong path and this will lead to a high chance of failure.  You don’t want to be one of those people.  Learn to avoid these mistakes so that you can be better equipped to create a successful business.  

Many new entrepreneurs who have been in business for under 1 year tend to focus on the wrong aspects of their business causing them to spend a lot of time, money and effort in the wrong places.  

Enroll in this FREE course to get yourself ready to start your business and set yourself up for success.  

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For every course that we sell, we will fund a micro-loan to another small business owner to help them realize their dream through crowdfunding at

Road Map Benefits and Takeaways

This is our signature introductory course.  This course also goes by the name:  3 Massive Mistakes Coaches, Trainers, and Industry Experts Make that Keep Them from Staring and Growing a Business

This course is actually a replay of a webinar where we cover the topics of …

  • Knowing the 3 phases a potential client will go through when they first hear about what you can do for them.
  • Discovering who exactly who are you looking and then identifying the actual problem you are going to be solving.
  • Creating a solution strategy that could allow them to have multiple layers of contact with you.  This means they will want to come back to you time and time again.  And could become a Raving Fan of your business. 

Price: FREE 

“Kevin has a way of showing you how to make incredible changes in your life.”

~ Patrick Snow

Kevin A. Dunlap

founder Optimal Performance Academy

Course Instructor

Hello all! 

Welcome to Optimal Performance Academy and one of our great programs.

My name is Kevin and I am the lead trainer for this course.  As a serial entrepreneur, I want to extend my knowledge to you by giving you an education where you can learn.  This would allow you to use that knowledge to aid you in your business and helping your clients and students.  

I started my first business working in homeopathic sales after being downsized in 1999 after completing a gig working on a Y2K computer programming project. 

Since then I have created a real estate consulting and investment company.  This allowed me to write my first book in 2015 called Lease Options Made Easy: Buying a Home with Little, No, or Bad Credit.

I started to work on myself in the personal development space in 2010. I then decided it is time to give back and to help other people become an entrepreneur of their own businesses.  

Since then I have written several more books and even had a year-long podcast where I interviewed entrepreneurs from all over the globe.