Crafting Your Transformation Story

Craft a story of transformation that will allow you to connect to your audience in a genuine way.

Are you wanting to take the next big step in finding better and more clients in your business?

In Crafting Your Transformation Story, we cover the way you create a story that builds both humility and shows you are the expert in one compelling story.  

This course covers the 5 different components of your transformation story.  This goes all the way from where you were in the past to where you are now.  This story is essential for anyone who wants to be able to better connect with a listener from the stage, in an interview on a podcast / TV show / radio show, or at a networking event.

We will also cover your Marketing Message where you start to really hone down as to who want to share your story with.  This is essential if you are looking to increase the number of leads in your business.  

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For every course that we sell, we will fund a micro-loan to another small business owner to help them realize their dream through crowdfunding at

Crafting Your Transformation Story Benefits and Takeaways

In this course, we will cover …

  • Why you need a transformation story if you are wanting to be a coach, trainer, or industry expert.
  • The 3 parts of a Marketing Message to ensure you are spending the right time with the right people.
  • The 5 parts of a Transformation Story will have a much better effect on your business, especially with lead generation. 
  • Becoming an expert while also being heartfelt.

Price: $197

“Kevin is a hardworking, goal-oriented professional.  Very accessible with great communication skills.”  

~ John Le Francois

Kevin A. Dunlap

founder Optimal Performance Academy

Course Instructor

Hello all! 

Welcome to Optimal Performance Academy and one of our great programs.

My name is Kevin and I am the lead trainer for this course.  As a serial entrepreneur, I want to extend my knowledge to you by giving you an education where you can learn.  This would allow you to use that knowledge to aid you in your business and helping your clients and students.  

I started my first business working in homeopathic sales after being downsized in 1999 after completing a gig working on a Y2K computer programming project. 

Since then I have created a real estate consulting and investment company.  This allowed me to write my first book in 2015 called Lease Options Made Easy: Buying a Home with Little, No, or Bad Credit.

I started to work on myself in the personal development space in 2010. I then decided it is time to give back and to help other people become an entrepreneur of their own businesses.  

Since then I have written several more books and even had a year-long podcast where I interviewed entrepreneurs from all over the globe.