Client Life Cycle Marketing System

Understand the Client Journey as they go through your 9-Stage Sales Process

Are you operating a business but not having the best results?  Maybe you should be looking at your numbers a little more closely.

In Client Life Cycle Marketing System we break the Sales Process down into three distinct Phases each consisting of 3 unique Stages.  This is a total of 9 stages for the entire process. 

By understanding each step in your Sales Process you can determine where you are being the most effective as well as areas that need improvement.  The only way to improve your numbers (a.k.a., your ratios) is to fully grasp those 9 different stages. 

Over the years I have found that many businesses are focusing on the wrong stage and thus they are surprised why they are not getting the best results.  Take this course today and start to improve your overall business results. 

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For every course that we sell, we will fund a micro-loan to another small business owner to help them realize their dream through crowdfunding at

Client Life Cycle Marketing System Benefits and Takeaways

In this course, we will cover …

  • What are you focusing on in your Lead Generation process and start to set this up to work best for you?
  • How do you convert your clients from being leads to actual paying clients?  Are you using the right systems that will help improve your results?
  • How do you create Raving Fans strategically so that you get a ton of more referrals?

Price: $197

“Kevin is a hardworking, goal-oriented professional.  Very accessible with great communication skills.”  

~ John Le Francois

Kevin A. Dunlap

founder Optimal Performance Academy

Course Instructor

Hello all! 

Welcome to Optimal Performance Academy and one of our great programs.

My name is Kevin and I am the lead trainer for this course.  As a serial entrepreneur, I want to extend my knowledge to you by giving you an education where you can learn.  This would allow you to use that knowledge to aid you in your business and helping your clients and students.  

I started my first business working in homeopathic sales after being downsized in 1999 after completing a gig working on a Y2K computer programming project. 

Since then I have created a real estate consulting and investment company.  This allowed me to write my first book in 2015 called Lease Options Made Easy: Buying a Home with Little, No, or Bad Credit.

I started to work on myself in the personal development space in 2010. I then decided it is time to give back and to help other people become an entrepreneur of their own businesses.  

Since then I have written several more books and even had a year-long podcast where I interviewed entrepreneurs from all over the globe.