Online Business Tract

Take your business online with the help of many tools.

Based in the U.S. for a Worldwide Audience

Get Started today with your business education!

Welcome to the Academy and our Online Business Courses

There are many different tools and techniques you can use to promote online businesses.  This includes building parts of your business where once you have built the system it can then run on autopilot.  

Try out the following courses to grow your business. 

If you are unsure which courses you should be taking then schedule a 30-minute Discovery call (via Zoom) with our founder Kevin A Dunlap.

Mastering Virtual Events with Multi-Platform Optimization course cover

Prerequisites:  None

Mastering Virtual Events with Multi-Platform Optimization

Learn how to promote your virtual (and in-person) events by posting the event on a multitude of platforms all at one time.  This will help expose you to a wider audience where you can now attract a larger number of people to your events.  Thereby giving you a larger number of people to make a sale. 

Prerequisites:  None

Lead Magnet Generator

In this course, you will learn the importance of having a properly aligned sales funnel or sales process.  Having the proper sources – like a lead magnet – will create a lot more sales and will help build your business and brand.  

A lead magnet is an inexpensive or free item that you use to introduce someone to your business where which leads to a sale of a larger item.  If you have ever seen a commercial where someone says to get our free brochure in exchange for your name and email is utilizing a lead magnet properly.  

Prerequisites: None

Co-requisite: Lead Magnet Generator,

Crafting Your Transformation Story

Online Program Creator

In this program, we go in-depth on how to build your own online program that you can record once and have other people learn from you at their own pace and at any time of the day or night they want. 

We cover what equipment you need, the software and how to use it, how to organize all of your files on your computer, and what platforms you can use.  All in one master’s program.

Prerequisites:  None

Crafting Your Transformation Story

In this program, we help you to create a well-crafted story that you will use in many parts of your business to enlist more people to want to do business with you. 

This is the story that you will use on stage to get the audience more engaged to listen to you.  You will use this in every seminar you create.  Parts of this story will be used on every podcast, radio interview, and TV interview that you are a guest.  You will even use this story at every networking event you attend. 

Prerequisites:  None

Client Life Cycle Marketing System

This course is a back-to-basics course where you will go through the 9-step process all of your clients will take as they go through your entire sales process.  

Most businesses have attrition where a potential client does not complete your entire sales process and they fall out somewhere along the way.  This program will have you look at each step of this 9-step process to see where they are falling out so that you can focus on fixing that issue and being able to better serve your clients and customers. 

Co-requisites:  SEO Strategies Using Backlinks

Maximizing Your Blogs with Yoast SEO

When you realize that SEO is very important when getting found online you may want to consider writing a blog.  When search engines see that a website is constantly growing with active content this will increase your credibility and ranking. 

When a blog is properly set up this can greatly increase how people find you online.  This course is a must-have for people who want to share content and even more so if you have a WordPress website.  

Co-requisites:  Maximizing Your Blogs with Yoast SEO

SEO Strategies Using Backlinks

This course is to start to help you understand how you can start building credibility and Google Page Ranking by utilizing backlinks on other websites that are not your own. Having backlinks at other locations will show search engines like Google that you are a legitimate company and will start to raise the results when people are searching for keywords that are part of your business.

Prerequisites:  None

Introduction to Using AI in Your Business

Have you heard of AI or ChatGPT?  If you have, are you using it to help build your business?  If not, then this is a course you definitely want to take.  

In this course, we cover how to use various forms of AI to maximize and to simplify some of your business processes.  Get onboard and start incorporating AI into your day-to-day business needs.