The Classroom - Previous Events

Join us in The Classroom to see all of our previous recorded events.

The Classroom - Membership 

The Classroom! Our membership platform where we host prerecorded tapings of our live classroom educational courses. Join Optimal Perforance Academy's membership site and get an education on a regular basis.
We have a special deal for you today.  We have opened our classroom for our live in-person teachings.  The Classroom is an educational event where we work with other live students covering a topic of interest to small business owners.  This is different from our Online Classes.

 

In these classes, we cover topics like SEO, landing pages, sales pages, creating sales funnels, and many other informative topics. 

This is our part of creating an atmosphere of learning as if you were in the class itself.  

For attendees who were actually in the class or missed the class, then this is an opportunity for you to be able to re-attend those classes.

Classes will be placed in order of recording (with the newest on top), but you can watch the replay in any order that you desire. 

This is a monthly membership of only $17.  You are not limited to the number of classes you attend or the number you re-attend.

Enroll now!

Only $17/month.  Cancel anytime. 

Current Courses in The Classroom

A man standing in front of his computer talking into a microphone. Image cover for a training called Mastering the Art of a Podcast Launch by Kevin A Dunlap founder of Optimal Performance Academy.

Mastering the Art of a Podcast Launch

Unleash your creativity and amplify your voice with our dynamic virtual training. In this immersive session, we guide you through the intricate process of conceptualizing, creating, and launching your very own podcast. Whether you’re a seasoned content creator or a complete novice, our expert facilitators will equip you with the knowledge and skills needed to make your podcasting journey a resounding success.

Cover for an event called SEO Strategies Using Content Creation, Blogs, and Videos where a man is on a laptop.

SEO Strategies Using Content Creation, Blogs, and Video

Throughout this course, participants will gain practical insights into the latest SEO trends and techniques, understanding how to conduct keyword research, create SEO-friendly content, and measure the success of their strategies. Whether you’re a digital marketer, business owner, or aspiring content creator, this course equips you with the tools to navigate the dynamic landscape of SEO, empowering you to enhance your online presence and achieve sustainable growth in the digital realm. Join us on this educational journey to unlock the full potential of SEO through strategic content creation, blogs, and videos.

White Chess piece king knocking over a black king on a chess board

Navigating Success: A Strategic Guide for Business Growth

In this training, discover the essential principles that spell the difference between success and failure for businesses. Our back-to-basics approach explores the three fundamental principles often overlooked but crucial for sustainable growth. Elevate your client interactions, enhance effectiveness, and unlock the secrets to strategic business expansion.

Course cover labeled All Things AI - Using AI In Your Business.

All Things AI - Using AI In Your Business.

Embrace the future of business by incorporating AI into your strategies. Just as those who adopted the internet early gained a competitive edge, integrating AI now is the key to staying ahead in the game. Don’t miss out on this crucial insight – watch our Tuesday Training and embark on the journey to elevate your business with the power of AI. Stay ahead of the curve and revolutionize your entrepreneurial approach!

Guy working on a computer and the words Unveiling SEO Secrets is written in the top left.

Unveiling SEO Secrets

In today’s lesson, dive deep into the intricacies of the ever-evolving world of Search Engine Optimization. Gain a detailed understanding of SEO secrets that can propel your business to new heights. Unlock the strategies and insights that successful entrepreneurs use to dominate search engine rankings.

Man with headphones looking at a laptop

Create Your First Online Course

If you’ve found yourself repeating information with every new client, it may be the perfect time to leverage your expertise by crafting your first online course. While the idea of creating a multi-section and multi-lesson course may seem daunting initially, today’s lesson will demystify the process. Learn the systematic approach that makes the creation of course material significantly more manageable.

A man on a laptop and phone as part of a cover called Unveiling the Power of CRMs & Landing Pages

Unveiling the Power of CRMs & Landing Pages

In today’s digital landscape, understanding CRMs is essential for effective customer engagement. Learn how to collect and leverage customer emails through a powerful CRM system, enabling targeted communication and enhancing your business outreach. Discover the art of crafting compelling landing pages that not only captivate your audience but also serve as effective tools for lead generation.

Man speaking to a few people in a restaurant. A course for the classroom by the founder of Optimal Performance Academy Kevin A Dunlap.

Crafting a Compelling Speaker Media Kit

Dreaming of becoming a highly-paid public speaker? Your journey begins with a professional Speaker Media Kit, and in this training, we unravel the essential elements you need to kickstart your career. Discover the secrets to crafting a compelling kit that sets you apart in the competitive world of public speaking.

Two hourglasses of different sizes on a desk.

Time Management Mastery

Struggling to accomplish everything on your daily agenda? It’s time to elevate your time management skills. Join us for Time Management Mastery, where we dive into innovative techniques and methods to maximize your daily efficiency. Learn how to reclaim control of your schedule and enhance your relationship with time.

Client Lifecycle Mastery: A Proven Marketing System for Success

Uncover the strategies to enhance your client relationships and maximize success in this comprehensive Tuesday Training. Optimal Performance Academy is your guide to Client Lifecycle Mastery, providing the keys to plug any sales process gaps and propel your entrepreneurial journey to new heights!

A cell phone floating in the air with the YouTube logo on the background for a course called From Shoot to Share: The Start to Finish with YouTube Videos taught by Kevin A. Dunlap founder of Optimal Performance Academy.

From Shoot to Share: The Start to Finish with YouTube Videos

Unveil the straightforward process of uploading your video to YouTube, turning it into a seamless experience. Join us in this comprehensive Tuesday Training to gain the skills necessary for successful video creation and sharing. Elevate your YouTube presence and entrepreneurial journey with Optimal Performance Academy’s expertise in From Shoot to Share!

A man in a suit holding out a lit lightbulb in the palms of his hands. This is the course cover called Strategic Client-Centric Solutions: A Problem-Solving Masterclass taught by Kevin A. Dunlap founder of Optimal Performance Academy.

Strategic Client-Centric Solutions: A Problem-Solving Masterclass

In this training, we cover a concept we created called the Solution Series, an impactful technique for working with clients and fostering repeat business. Uncover the strategic insights into solving clients’ immediate problems, understanding that success may trigger new, more advanced challenges. Learn how to position yourself for sustained success by addressing these evolving client needs.

A man sitting at a kitchen island drinking juice and holding a cell phone. Cover for Strategic Client Persona Mastery taught by Kevin A. Dunlap founder of Optimal Performance Academy.

Strategic Client Persona Mastery

In this training, we dive into the concept of Strategic Client Persona Mastery, emphasizing the critical importance of identifying your Ideal Client, or what we term your Specific Audience. Precision is key in targeting your audience, and our expertise guides you in avoiding the pitfalls of broad marketing approaches that can lead to wasted resources.

Discover the power of being specific in understanding and marketing to your Ideal Client, allowing you to optimize your marketing budget. Learn how to tailor your approach to multiple Specific Audience types, ensuring your messaging resonates with each group.

The Ultimate Guide to Business Credit Building

As your business expands, unlocking financial opportunities becomes pivotal for sustained growth. Join us in this comprehensive training where we delve into strategic methods to build your business credit effectively. Discover actionable insights that can potentially pave the way for securing business loans, enabling you to propel your business to new heights.

A computer screen showing a line graph with data. Cover image for a course called Unlocking the Power of Backlinks to Skyrocket Your SEO taught by Kevin A. Dunlap founder of Optimal Performance Academy.

Unlocking the Power of Backlinks to Skyrocket Your SEO

Crosslinks and backlinks are ways that search engine spiders are crawling the web to help increase the relevance of your website. One of the great ways to do that is to have backlinks from credible sites to reference your website. The more of these that you create will help you rank higher in your keywords for your website.

A laptop on a desk for a course called Mastering Virtual Events Using Multi-Platform Optimization taught by Kevin A. Dunlap founder of Optimal Performance Academy.

Mastering Virtual Events with Multi-Platform Optimization

To maximize the exposure of your virtual events you will need to create an event and then promote it on a multitude of different platforms. In today’s world, you can easily have your events in a multitude of locations. If you are holding your virtual event on a platform like Zoom or some other similar platform, then you can use that link as the sign-on for many different areas of social media. Take a listen so that you can attract a lot more people into your training or events.

Transforming Your Business with Artificial Intelligence

Have you heard of AI or ChatGPT?  If you have, are you using it to help build your business?  If not, then this is a course you definitely want to take.  

In this course, we cover how to use various forms of AI to maximize and to simplify some of your business processes.  Get onboard and start incorporating AI into your day-to-day business needs. 

A man on a laptop wearing a WordPress T-shirt. Course cover for Optimizing Your WordPress Blog for Maximum Impact taught by Kevin A. Dunlap founder of Optimal Performance Academy.

Optimizing Your WordPress Blog for Maximum Impact

If you are using a WordPress website then there is a plug-in that you will want to use called Yoast SEO. With this plug-in, you will be given a red light, yellow light, or green light mainly focusing on your SEO and human readability score. This way you can determine where you may need to do some extra work to ensure your blog (or web page) is optimized for SEO.

A neon sign formed into the shape of a sentence that reads "This is the sign you've been looking for.'"

Developing Taglines, Mission, and Vision Statements for Success

In this training, we dive deep into the art of crafting impactful Taglines, Mission, and Vision Statements. Join us as we explore these crucial outward-facing statements that significantly impact your brand and business success. Learn the strategic techniques to develop compelling statements that resonate with your audience and elevate your brand identity.

Unlocking the Secrets to Becoming a Powerful Public Speaker

In today’s session, we are going to cover the basics of starting your public speaking career. We will talk about how you can start building experience, creating a signature talk, and the required material (e.g., Speaker One Sheet) that you will need to launch your public speaking career.

Navigating the Basics of Graphic Design for Canva Beginners

In this training, we dive into the essentials of Canva, the ultimate online design platform. Explore the strategic use of Canva for crafting visually appealing course covers, lead magnets, and an array of versatile items essential for enhancing your business presence. Join us as we demystify the world of graphic design, empowering you to leverage Canva’s features for unparalleled success in your entrepreneurial journey.

Blogging 101 - An Introduction to Creating a Blog

In this training, we dive into the fundamentals of establishing a WordPress blog. Leveraging powerful tools like Yoast SEO, we explore the essentials of blogging while strategically enhancing your SEO. Uncover valuable tricks and tidbits crucial for maximizing the effectiveness of your blog content.

A man and woman giving each other a high-5 while sitting at a table. Course cover for Client Journey Mastery Navigating the Lifecycle for Business Success taught by Kevin A Dunlap founder of Optimal Performance Academy.

Client Journey Mastery: Navigating the Lifecycle for Business Success

In this training, we explore the dynamic 9-step journey any potential client undergoes within your sales process. From identifying your ideal potential client to cultivating them into a raving fan, we dive into every crucial phase. Gain a profound understanding of this process to pinpoint attrition points, allowing you to optimize and refine your sales strategy for enhanced business success.

6 drawn images showing an envelope, a screen, a calendar, a store, a document and conversation bubbles. This is the cover for a course called Crafting High-Converting Landing Pages and Sales Funnels taught by Kevin A. Dunlap founder of Optimal Performance Academy.

Crafting High-Converting Landing Pages and Sales Funnels

In this training, we dive into the art of creating and utilizing landing pages and sales funnels to seamlessly drive traffic and enhance sales. Discover how to leverage these essential tools effectively for increased business success. Throughout the session, we demonstrate using Keap (formerly known as Infusionsoft) as our CRM, showcasing techniques applicable to various landing page platforms that you can easily incorporate into your chosen software.

Navigating Websites A Comprehensive Guide to Subdomains and Redirects

In this training, we immerse ourselves in the intricacies of subdomains and redirects, providing you with the knowledge to exert more control over your website. Learn how to streamline your website URLs and enhance user experience by utilizing subdomains and redirects effectively. Instead of grappling with complex URLs, gain mastery over your website’s navigation, guiding visitors seamlessly to their intended destinations.

Scrabble letters S, E, and O on a shelf standing on their side. Course cover for A Deep Dive into the World of Search Engine Optimization taught by Kevin A. Dunlap founder of Optimal Performance Academy.

A Deep Dive into the World of Search Engine Optimization

In our inaugural training, we immersed ourselves in the intricacies of Search Engine Optimization (SEO) within the context of a WordPress-style website. Gain valuable insights as we explore fundamental plugins to enhance your SEO and bolster your online presence. If you’re in the process of building a WordPress website, these tools are essential for optimizing your website’s performance in search engine rankings.

“Kevin is a hardworking, goal-oriented professional.  Very accessible with great communication skills.”  

~ John Le Francois