The Classroom - Previous Events

Join us in The Classroom to see all of our previous recorded events.

The Classroom - Membership 

The Classroom! Our membership platform where we host prerecorded tapings of our live classroom educational courses. Join Optimal Perforance Academy's membership site and get an education on a regular basis.
We have a special deal for you today.  We have opened our classroom for our live in-person teachings.  The Classroom is an educational event where we work with other live students covering a topic of interest to small business owners.  This is different from our Online Classes.


In these classes, we cover topics like SEO, landing pages, sales pages, creating sales funnels, and many other informative topics. 

This is our part of creating an atmosphere of learning as if you were in the class itself.  

For attendees who were actually in the class or missed the class, then this is an opportunity for you to be able to re-attend those classes.

Classes will be placed in order of recording (with the newest on top), but you can watch the replay in any order that you desire. 

This is a monthly membership of only $17.  You are not limited to the number of classes you attend or the number you re-attend.

Enroll now!

Only $17/month.  Cancel anytime. 

Current Courses in The Classroom

Man speaking to a few people in a restaurant.

Creating Your Speaker Media Kit

In today’s fast-paced world, establishing a strong personal brand and effective online presence is crucial for any speaker looking to make a lasting impact. Whether you’re an experienced public speaker or just starting out, this course will guide you through the process of crafting a polished and professional speaker media kit that resonates with event organizers, conference planners, and potential clients.

Two hourglasses of different sizes on a desk.

Time Management Mastery for Entrepreneurs

In this training, we will go into the importance of proper time management skills and help you become more organized by using your calendar on your cell phone.

By the end of this training, you will develop skills that you can use immediately in your business to make your business run more effectively and smoothly.

Person reading a magazine opened up to a page with a ring of circles.

Client Life-Cycle Marketing System

There are 9 steps to a client life-cycle within any small business process. Many potential clients fall out somewhere along the path before actually becoming satisfied customers. If you have attrition in your business then you need to find out and understand where and why they are exiting your sales process.

Computer screen showing a video editor

Recording, Editing, and Uploading YouTube Videos

Have you wanted to have your own YouTube channel or create online courses that you can sell? Then this is the training you must take. In this training, we will go into recording ourselves with your phone, uploading that video to your laptop, editing the video (we will use the powerful Davinci Resolve), then uploading it to YouTube. We will also cover how we upload to our platform for the regular sale of our courses.

Man holding lit lightbulb in his hands.

Client-Centric Problem-Solving Solution Series

In this training, we will go into the three different ways to solve problems for your customers. These different solution techniques will depend on your experience as a business owner and the type of problems that you solve. As you learn the three different ways to help your clients you will see that you can create additional income streams and your clients will want to work with you more and more.

Young man sitting at a kitchen counter wearing a sports coat.

Knowing Your Ideal Client

Join us for an enlightening event called “Knowing Your Ideal Client” where we delve deep into understanding the core of your business’s success—your ideal clients. Designed for entrepreneurs, marketers, and business owners, this event aims to equip you with the knowledge and insights necessary to identify, connect with, and serve your ideal clients effectively. This is a must-see event – you don’t want to miss this one.

Man on a laptop

Building Business Credit

Did you know most people do not fully know how to build business credit to maximize their ability to borrow to help their business?

In today’s lesson, we will go into how you can start building your business credit starting today.

Laptop screen showing a series of line graphs.

SEO Strategies Using Backlinks

Did you know that one way to increase visitor traffic to your website is to use a backlink? These are other websites outside of your own where you have a link to your website located on them.

There are a number of ways where you can do just that. With more backlinks out there coming into your website will show search engines (like Google) as being a more credible site and will start to raise your rankings when someone is searching for keywords that you are known for.

Laptop opened to a screen showing an active meeting

Mastering Virtual Events with Multi-Platform Optimization

If you are considering creating an online event you may want to consider doing it in such a way as to get maximum exposure by hosting your event on one platform but sharing it on a multitude of platforms.  

Join us for a complete guide on posting your event on more than one platform thereby attracting the most people to your event.

Artificial intelligence robot working on a tablet

Introduction to Using AI in Your Business

Have you heard of AI or ChatGPT?  If you have, are you using it to help build your business?  If not, then this is a course you definitely want to take.  

In this course, we cover how to use various forms of AI to maximize and to simplify some of your business processes.  Get onboard and start incorporating AI into your day-to-day business needs. 

A man wearing a WordPress T-shirt typing on a keyboard

Maximizing Your WordPress Blog Using Yoast SEO

Today’s training is focused on one plugin called Yoast SEO (the free version). This is one of a couple of very powerful plugins that you can use on your WordPress website. When you write a blog you want to optimize that blog so that you can attract more clients to your website and to be more optimized to be found by search engine spiders.

We will go briefly into writing a blog but now we are going to cover all of the additional steps you need to take in order to make your blog stand out even better. This includes readability, image selection, social media sharing, and a whole lot more.

A neon sign formed into the shape of a sentence that reads "This is the sign you've been looking for.'"

Taglines & Creating Your Mission and Vision Statements

This week’s training is creating your unique Tagline. A tagline is a memorable way for people to remember you and your business. It is a catchy phrase of just a few words that sums up what you and your business do.

Plus, we will go over both your Mission Statement and Vision Statement. These cover the reason you are in business in the first place.  This is to help keep you, your employees, and shareholders in focus. 

A man on stage talking to a large audience with a purple shaded image on screen behind him.

An Introduction to Public Speaking

In today’s bonus session, we are going to cover the basics of starting your public speaking career. We will talk about how you can start building experience, creating a signature talk, and the required material (e.g., Speaker One Sheet) that you will need to launch your public speaking career.

A man in a blue baseball cap and black glasses has open hands in either frustration or surprise while looking at his open laptop.

Canva Essentials: Designing with Canva

This course teaches users how to create professional-looking designs using Canva, including basic design principles, color theory, typography, and layout techniques. It also covers how to use various design tools and features in Canva, such as templates, images, icons, and backgrounds. The course is suitable for beginners and intermediate-level users and is offered by various online learning platforms, including Udemy, Skillshare, and LinkedIn Learning.

Young woman sitting cross-legged typing on a laptop.

Blogging 101 - An Introduction to Creating a Blog

Have you thought about creating a blog to help promote your business and to let other people know about some of your skills?

Man and woman doing a high-five.

Understanding and Navigating Your Client's Journey in Closing Deals

In this training, I am going to be going into the 9-Step sales process a typical potential client takes when they are working with you. Knowing exactly where attrition occurs can help any small business owner realize just where they need to focus with their business strategies.

6 vector images on a black background.

Landing Pages & Sales Funnels

A landing page is a great way to grab the names of people for your business as well as market some of your products, programs, and services.

A sales funnel is a great way to take your potential client through a journey where they can build trust by working with you and your small business.

Silhouette of a woman putting toward a sunset / sunrise sun.

Increase Website Traffic w/ Redirects & Subdomains

Regardless if you are tech-savvy or a tech novice we will try to cover important aspects of using technology to help grow your business.

This event’s topic is how to create subdomains (e.g., and redirects (e.g., to have people come to your website but are sent to other locations.

Three Scrabble blocks showing the letters "SEO"

Introduction to SEO

An organic search means that someone is doing a Google search somewhere in the world on a topic that you specialize in. And in order for them to find you they will need to search words or values that you create that will attract them to your website.

Computer screen showing a video editor

Recording, Editing, and Uploading YouTube Videos

Scheduled: Tuesday, August 8 @ 3:00 PM Eastern / 12:00 PM Pacific

Have you wanted to have your own YouTube channel or create online courses that you can sell? Then this is the training you must take. In this training, we will go into recording ourselves with your phone, uploading that video to your laptop, editing the video (we will use the powerful Davinci Resolve), then uploading it to YouTube. We will also cover how we upload to our platform for the regular sale of our courses.

“Kevin is a hardworking, goal-oriented professional.  Very accessible with great communication skills.”  

~ John Le Francois