Mastering Time Management for New Entrepreneurs


Being an entrepreneur is an exhilarating journey filled with endless possibilities and exciting challenges. As a new entrepreneur, you’re not just the mastermind behind your business but you are also the chief time manager. Time is your most valuable resource, and mastering its management is key to your success.  Today, we’ll dive into essential time management strategies that can help new entrepreneurs navigate the bustling world of business more effectively.  We also have a course on time management you may want to check out.

Keep Aspects and Points

Prioritize with Purpose

One of the first lessons in time management is understanding that not all tasks are created equal. As a new entrepreneur, your to-do list might seem overwhelming. To tackle this, prioritize tasks based on their importance and urgency. The Eisenhower Matrix is a useful tool for categorizing tasks into four quadrants:

  • Urgent and Important: These tasks require immediate attention and should be addressed promptly.
  • Important but Not Urgent: Focus on these tasks after handling the urgent ones. Planning, strategizing, and long-term growth initiatives fall into this category.
  • Urgent but Not Important: Delegate or automate tasks that fall into this quadrant to free up your time.
  • Neither Urgent nor Important: Minimize or eliminate these tasks as they often contribute little to your business’s success.


Many people have heard of SMART goals.  Those stand for Specific, Measurable, Attainable, Relevant, and Timely.  This old adage of the acronym means you need to make sure your goals are very specific (i.e., does not use general words like “more” or “less”) which can be measured as you are attempting to achieve them.  They need to be attainable however this does not mean you cannot set lofty goals.  And they must have a deadline.

However, I feel the SMART goal is actually missing some key elements.  This is why I have added an extra “R” and a “Y”.  The second “R” stands for “Risky”.  Any goal that you set will also have a challenge contained within it.  When you take on a new challenge means you are taking a risk.  You are doing something new and different.  Thus, you must assess what risk you are willing to be taking in order to achieve a new goal.  This risk could mean making a financial or personal investment.

The “Y” portion of the SMARRTY goal stands for the reason you are setting this goal.  This means what is “Your Why”?  A goal without a compelling reason to achieve that goal is actually just a dream or a wish.  A SMART goal with a why attached to it doesn’t mean very much.  The more powerful your “why”, the more committed you will become at achieving the goal.  You must have a “why” that is very strong.  If it is not strong enough, then you need to look deep into yourself and find the real reason why you want it.

Plan Ahead

Effective time management involves planning your days, weeks, and months in advance. Create a weekly schedule that allocates time for various tasks, including business development, client meetings, administrative work, and personal time. Use digital tools or physical planners to help you visualize and stick to your plans.

You will also want to have daily goals and tasks mapped out onto your schedule.

If other people can book appointments on your calendar (like a coach of some sort) then make sure you keep your calendar full for the times that you will be working on tasks.  The last thing you want to do is to have to reschedule a potential client because they booked a time that was already filled with another task.

Embrace the Pomodoro Technique:

The Pomodoro Technique is a time management method that involves working for a focused period (usually 25 minutes) followed by a short break (usually 5 minutes). This technique harnesses the power of concentration and prevents burnout, allowing you to accomplish more in less time.

This technique also says you take a longer break of 15 to 30 minutes after working 4 consecutive 25-minute sequences.  This means taking a 15 to 30-minute break every 2 hours or so.

Delegate Wisely

New entrepreneurs often struggle with letting go of control but trying to handle every task yourself can lead to burnout and inefficiency. Delegate tasks that others can handle competently, freeing you to focus on high-priority responsibilities that only you can manage. This can involve hiring employees, hiring a virtual assistant (as needed), outsourcing, or using technology to automate routine tasks.

Harness Technology

Speaking of technology, it’s your greatest ally in time management. Use project management tools like Asana or Trello to track tasks and collaborate with your team. Communication apps like Slack or Microsoft Teams help streamline discussions, reducing the need for lengthy emails. Also, consider using time-tracking software to monitor how you’re spending your work hours and identify areas for improvement.

Learn to Say No

New entrepreneurs often face the temptation to say yes to every opportunity that comes their way. While enthusiasm is commendable, overcommitting can lead to spreading yourself too thin. Politely decline tasks or projects that don’t align with your goals or might stretch your resources beyond capacity. This includes financial opportunities.  Be aware of what the course or event is offering and if it is something you will want to invest in.

Continuous Learning and Adaptation

The business landscape evolves rapidly, and your time management strategies should too. Dedicate time to continuous learning, staying updated on industry trends, and exploring new tools that can enhance your efficiency. Be open to adapting your methods as you learn what works best for you and your business.

Reflect and Refine

Regularly evaluate your time management efforts. What’s working well? What could be improved? Reflection helps you identify bottlenecks, optimize processes, and refine your approach to time management.

Take Care of Yourself

Lastly, remember that time management isn’t just about managing work tasks. It’s also about managing your well-being. Prioritize self-care, including exercise, relaxation, and spending time with loved ones. A healthy entrepreneur is more productive and creative, making effective use of their time.


In conclusion, time management is an art that new entrepreneurs must master to thrive in the competitive business landscape. By prioritizing tasks, setting SMARRTY goals, planning ahead, and harnessing the power of technology, you can maximize your productivity and achieve your business objectives. As you journey through your entrepreneurial endeavors, remember that time is a finite resource – how you manage it can make all the difference in your path to success.


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at