You are currently viewing 12 Steps to Launching Your Business in the New Year

12 Steps to Launching Your Business in the New Year


As the calendar flips to a new year, the air is charged with the promise of fresh beginnings and new opportunities. If you’ve been harboring dreams of starting your own business, now is the perfect time to turn those aspirations into reality. Launching a new venture requires careful planning and strategic execution. Here are twelve crucial steps to guide you on your entrepreneurial journey in the coming year.

The 12 Steps

Self-Assessment and Idea Validation

The first step in starting a business is to assess your skills, interests, and passions. What are you good at? What do you love to do? These questions can help you identify potential business ideas. Once you have an idea, validate it by researching the market and understanding the needs of your target audience. A solid foundation is essential for long-term success.

We have a course called Deciding to Start a Business as a guide for you to make this crucial new decision.

Market Research and Competitor Analysis

Thorough market research is the backbone of a successful business. Identify your target market and understand its dynamics. Analyze your competitors to find gaps in the market that your business can fill. This information will shape your business model, helping you differentiate yourself and meet customer demands effectively.

We have a course called Discovering Your Purpose which may help in your process.

Create a Business Plan

A well-structured business plan is a roadmap for your venture. Outline your business goals, target audience, marketing strategy, financial projections, and operational plan. This document will not only guide you but also serve as a valuable tool when seeking funding or partnerships. It’s a living document that should be revisited and adjusted as your business evolves.

We have a course called Writing Effective Business Plans which may help in your process.

Legal Structure and Registration

Choose the legal structure that suits your business best—whether it’s a sole proprietorship, partnership, LLC, or corporation. Register your business with the appropriate authorities, obtain necessary licenses, and comply with local regulations. This step ensures that you’re operating within the legal framework and protects your business from potential legal issues down the line.

Financial Planning and Funding

Create a detailed financial plan that includes startup costs, operating expenses, and revenue projections. Determine how much funding you need to get your business off the ground. Explore various funding options, such as personal savings, loans, investors, or crowdfunding. A solid financial foundation is crucial for weathering the initial challenges of entrepreneurship.  This is the last section of your business plan and should include projections in 1-year, 3-year, 5-year, and 10-year increments for the first 10 years of your business operation.

Mission Statement and Vision Statement

Come up with your mission statement and vision statement.  These two statements will help keep you on track to what you want your business to do.   Share your mission statement with your potential clients so they can understand and get on board to what it is that you want to accomplish.  The vision statement is your overall reason for starting a business.  This is something that needs to be out of reach but is your overall destiny that you want to accomplish with your business.

We have a course called Taglines, Mission Statements, and Vision Statements which may be of help.  These will also be used in your business plan.

Build Your Brand Identity

Your brand is more than just a logo; it’s the personality and values that set your business apart. Develop a strong brand identity that resonates with your target audience. This includes designing a memorable logo, crafting a compelling brand message, and establishing a consistent visual and tonal identity across all communication channels.  Part of any small business is you yourself.  By being the face of your business you will be able to gain more rapport with your potential clients and they will learn to like or even love you without you ever even knowing about it.

Hire a Business Coach or Consultant

Hiring someone who has already accomplished what you want to do will help shorten the learning curve of operating a business.  Trying to figure it all out on your own will be a lot more costly and could even cause you to shut your doors.  Always trying to go the free route will usually be a lot more costly due to loss of time and guessing which will usually lead to costly mistakes.

Schedule a time with the founder by clicking here.

Develop Your Online Presence

In the digital age, a robust online presence is non-negotiable. Create a professional website that showcases your products or services. Leverage social media platforms to connect with your audience and build a community around your brand. Invest in digital marketing strategies to increase visibility and attract potential customers.

Set Up Operations and Infrastructure

Establish the physical and digital infrastructure necessary for your business operations. This includes securing a suitable workspace, setting up technology systems, and implementing efficient processes. Streamlining your operations from the beginning will contribute to long-term efficiency and scalability.

Hire and Train Your Team

If your business requires a team, carefully select individuals who align with your vision and values. These people may be 1099 employees, part-time subcontractors, or using virtual assistants (VAs).  Invest time in training to ensure that everyone is equipped to contribute to the success of the business. A motivated and skilled team is a valuable asset as you navigate the challenges of entrepreneurship.

Launch and Iterate

With everything in place, it’s time to launch your business. Execute your marketing plan, engage with your audience, and gather feedback. The initial phase is a learning opportunity—be prepared to iterate and adapt based on customer responses and market trends. Stay agile and open to change as you steer your business toward sustainable growth.


Starting a new business is a thrilling and challenging endeavor. By following these twelve steps, you’ll set a strong foundation for success in the new year. Remember, entrepreneurship is a journey, not a destination. Stay resilient, stay adaptable, and embrace the opportunities that come your way as you build the business of your dreams. Here’s to a successful and fulfilling entrepreneurial journey in the year ahead!


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at