You are currently viewing From Coach to Conversation Catalyst: Why You Should Start a Podcast for Small Businesses

From Coach to Conversation Catalyst: Why You Should Start a Podcast for Small Businesses


You wear many hats as a small business owner who coaches others. You dispense wisdom, guide strategies, and celebrate victories. But what if there was a way to amplify your impact, reach a wider audience, and deepen your understanding of the entrepreneurial landscape?  Think about your potential results when you consider starting a podcast. Launching a 30-minute interview-based podcast tailored to small business owners could be your game-changer.

10 Reasons to Having A Podcast

Share Wisdom Through Diverse Voices

As a coach, your perspective is invaluable. However, no single viewpoint can encompass the vast experiences and challenges faced by small businesses. By interviewing other entrepreneurs, you create a platform for diverse voices and showcase the multifaceted reality of starting and scaling a business. Your audience receives a broader spectrum of knowledge, while you gain fresh insights from every conversation.

Interviewing people from other cultures and countries will help showcase your expertise and the commonalities other cultures have that are going to show that we are all the same no matter where we reside.

Position Yourself as a Thought Leader

Hosting a podcast establishes you as a curator of insightful information and a leader within the small business community. Regular interviews demonstrate your commitment to staying current with trends, challenges, and successes. This expertise attracts more clients, expands your network, and strengthens your reputation as a trusted resource.

Build Deeper Connections

While coaching relationships are valuable, they often focus on specific client needs. Podcasts offer a broader, open-ended environment for connection. Through genuine conversations, you build deeper relationships with fellow entrepreneurs, creating a powerful network of support and collaboration. These connections can unlock new opportunities and collaborations, benefiting both yourself and your guests.

Attract Ideal Clients

Sharing real-life stories and challenges resonates with potential clients on a deeper level than traditional marketing strategies. Listening to your podcast allows them to identify with the experiences and connect with your coaching philosophy. This targeted outreach attracts clients who are a good fit for your services, leading to more fulfilling and successful coaching engagements.

Foster Community and Support

Small businesses often operate in isolation. Your podcast can bridge the gap, fostering a sense of community and support. By sharing struggles and successes, your guests become role models and mentors, creating a virtual space for learning, encouragement, and collaboration. This supportive environment strengthens the entire small business ecosystem, building a network of empowered entrepreneurs.

Expand Your Reach and Impact

Podcasts have the power to transcend geographical boundaries, reaching listeners far beyond your local community. Sharing your content online enables you to connect with entrepreneurs across the globe, amplifying your message and impact. This wider reach not only increases your coaching potential but also allows you to learn from a diverse range of entrepreneurial journeys.

Sharpen Your Interview Skills and Knowledge

Conducting engaging interviews hones your communication and active listening skills. You learn to ask insightful questions, draw out compelling stories, and navigate diverse perspectives. This translates into more effective coaching sessions as you become adept at understanding and responding to your client’s unique needs.

Learn From Every Conversation

While you guide others, remember that there’s always learning involved. Each interview exposes you to fresh perspectives, innovative strategies, and unforeseen challenges. This constant learning fuels your entrepreneurial journey and keeps your coaching methods relevant and up-to-date.

Create Evergreen Content

Podcasts generate lasting value. Archived episodes create a library of insightful conversations that continue to attract new listeners and benefit existing ones. This evergreen content extends your reach beyond the initial broadcast, establishing you as a long-term resource for the small business community.

Keeping the content evergreen means that the listener can experience your podcast on any day or time of the year without the need to be associated with current events or even the particular time of the year when the podcast was recorded.

Have Fun and Be Creative

Who says running a business has to be all work and no play? Podcasting allows you to inject your personality, connect with inspiring individuals, and explore your passion for entrepreneurship creatively and engagingly. This enjoyment fuels your drive, making the podcast a sustainable and fulfilling endeavor.

Turning Vision into Action

Convinced podcasting is your next move? Great! Here are some practical steps to launch your show:

  • Define your niche: Focus on a specific sub-category of small businesses (e.g., solopreneurs, e-commerce, creative industries).
  • Craft a compelling format: Consider interview styles, recurring segments, and intro/outro hooks.
  • Choose your tools: Select recording software, editing platforms, and a hosting service that fits your budget and needs.
  • Promote your show: Leverage social media, relevant online communities, and guest networking to build your audience.
  • Be consistent: Regular episode releases are key to building a loyal listener base.  You must make sure that when you are building a following they will want to digest your material in a timely and regular format.


Remember, your podcast is a journey, not a destination. As you connect with inspiring entrepreneurs and share their stories, you’ll cultivate a thriving community, refine your expertise, and amplify your impact as a small business coach. So, grab your microphone, unleash your curiosity, and get ready to empower the entrepreneurial spirit through the power of conversation!

Business Amplified

Kevin has started a new podcast called Business Amplified.  This is an international entrepreneur-based show where he interviews other business owners and their endeavors as they step out of their comfort zones to increase their business exposure and show that they are the ultimate professionals in their field.  Take a listen and take your next step at being uncomfortable.


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at