Speaker One Sheet
A speaker one sheet, also known as a speaker’s media kit or speaker’s press kit, is a document that provides an overview of your expertise, speaking topics, and accomplishments as a speaker. It is typically used to promote yourself to event organizers, conference planners, or anyone who may be interested in booking you as a speaker. This does not matter if you are a pro or a starting novice.
Here’s a step-by-step guide on creating a speaker one sheet:
Begin with an Introduction
Start by including a brief introduction about yourself as a speaker. Mention your name, title, and any relevant credentials or qualifications. This section should grab the reader’s attention and provide an overview of what you bring to the table.
Include a High-Quality Photo
Select a professional headshot or high-quality photograph of yourself. This image should convey your professionalism and align with your personal brand. Place the photo prominently on the one sheet, preferably near the top.
For a more professional speaker one sheet, you can crop out your background so that only you will be in the photo. The background would be transparent so that the background in on your one sheet will stand out. You can use a site like RemoveBG (www.remove.bg) to crop yourself out of photos. Then you can use other sites like Canva (www.canva.com) to create an 8.5″ by 11″ flyer.
Highlight Your Expertise
Create a section that outlines your area of expertise. Mention the topics or themes you specialize in as a speaker. This section should give potential clients a clear idea of what you can offer and why they should consider booking you.
Showcase your speaking experience
Include a list of speaking engagements you have had in the past. Mention notable events, conferences, or organizations you have spoken at. If you have spoken internationally or have been featured in the media, make sure to include those details as well.
Provide Testimonials or Endorsements
Incorporate positive testimonials or endorsements from previous clients or attendees. Include quotes that highlight the impact you made as a speaker. Testimonials add credibility and help establish trust with potential clients.
Offer Sample Speaking Topics
Include a list of sample speaking topics or workshop titles that you can present. Briefly describe each topic and the key takeaways participants can expect. This helps event organizers understand the range of topics they can cover and the value they can bring to their audience. It also ensures that you are going to be the right match for their audience.
Include Your Contact Information
Make it easy for potential clients to get in touch with you. Include your name, professional email address, phone number, and website or social media handles. Provide multiple contact options to accommodate different preferences.
Design the One Sheet Professionally
Use a clean and visually appealing layout for your speaker one sheet. Choose a consistent color scheme and fonts that align with your personal brand. Make sure the text is easy to read and the overall design is visually appealing. If you are using a site like Canva you can select up to 3 colors to be your brand colors. Make sure you stay consistent with those colors in all of your marketing and media kit.
Keep It Concise
While it’s important to provide relevant information, keep the content concise and focused. Use bullet points, subheadings, and short paragraphs to make the one sheet easily scannable. Aim for a one-page document, or at most, two pages.
Proofread and Revise
Before finalizing your one sheet, proofread the content and check for any grammatical errors or typos. Ensure that the document is error-free and presents you in the best possible light. You may want to ask other people to proofread it. This will ensure you are very clear in your messaging. You may understand what you mean you say a particular phrase but someone else may not.
Save in Multiple Formats
Save your speaker one sheet in different formats such as PDF, Microsoft Word, and image formats. This ensures compatibility with various platforms and allows for easy sharing and distribution. Make sure that when you update the one sheet you update all other formats immediately. Toss or put the other formats into a different folder so that you don’t get them confused.
Remember, your speaker one sheet is a marketing tool, so it’s important to showcase your strengths, experience, and value as a speaker. Regularly update and refine your one sheet as you gain more experience and receive additional testimonials or endorsements.