You are currently viewing Becoming a Successful Realtor

Becoming a Successful Realtor


Embarking on a new career journey is both exhilarating and filled with opportunities for growth. One such promising avenue is becoming a realtor (pronounced real-tor, not rea-la-tor). Being a realtor isn’t just a job; it’s a gateway to a dynamic profession where you can make a significant impact on people’s lives while carving out a successful career for yourself. Whether you’re transitioning from another field or starting from scratch, here’s a guide to help you kickstart your journey as a realtor.

Guides to Become a Successful Realtor

Understanding the Role

Before diving headfirst into the real estate world, it’s crucial to comprehend the role of a realtor. Realtors are licensed professionals who facilitate the buying, selling, lease optioning, and renting of properties. They serve as intermediaries between buyers and sellers (or landlords and renters), guiding them through the intricate process of property transactions. As a realtor, you’ll need to be well-versed in market trends, legal regulations, property valuations, and negotiation skills.

Education and Licensing

The first step towards becoming a realtor is obtaining the necessary education and licensing. Requirements vary by jurisdiction, but most regions mandate completing pre-licensing courses and passing a state-approved and national exam. These courses cover essential topics such as real estate law, ethics, property management, contracts, and financing. After successfully acquiring your license, you’ll have the legal authority to engage in real estate transactions.

Building a Strong Foundation

To thrive as a realtor, a strong foundation is essential. Familiarize yourself with your local real estate market. Research recent property sales, market trends, and neighborhood developments. Understanding the market dynamics will enable you to provide informed advice to clients. Additionally, developing a robust network is crucial. Establish connections with mortgage brokers, home inspectors, appraisers, and other professionals who play pivotal roles in real estate transactions.

Branding and Marketing

As you step into the world of real estate, establishing your personal brand is key. Your brand is a reflection of your values, expertise, and commitment to your clients. Create a professional website, social media profiles, and business cards to showcase your services. High-quality visuals and engaging content can leave a lasting impression on potential clients. Embrace digital marketing strategies to reach a wider audience, but don’t underestimate the power of traditional methods like word-of-mouth referrals.

One additional item to remember is that you are part of your brand.  This means how you personally stand out and market yourself is a major part of your brand.  This means being comfortable with posting video updates of new market trends, and new homes that are on the market, as well as sharing useful content with any potential clients.

Client Relationships

Building and maintaining strong client relationships is at the heart of a successful realtor’s career. Buying or selling a property can be an emotional journey for clients, and your role is to guide them through it with patience and empathy. Effective communication is vital; actively listen to your client’s needs and concerns and provide transparent information. Going the extra mile to exceed expectations can turn satisfied clients into enthusiastic promoters of your services.

Continuous Learning

The real estate landscape is constantly evolving, with new trends, technologies, and regulations shaping the industry. To stay competitive, commit to continuous learning. Attend workshops, seminars, and webinars to enhance your skills and stay updated on industry developments. Pursuing additional certifications, such as becoming a Certified Residential Specialist (CRS) or an Accredited Buyer’s Representative (ABR), can elevate your expertise and credibility.

If a mentorship or coaching is available to you and it is within your budget, then consider those services as well.  At Optimal Performance Academy, we offer consulting programs and online programs that most newer agents could learn a great deal about.

Picking the Right Brokerage

To be an active agent means you have to hang your real estate license at a local brokerage.  There are many different types of brokerages.  All of them offer different benefits.  Some are great for newer agents while more experienced agents may seek different benefits.

Many companies like Keller Williams offer in-house training and other benefits.  These usually mean that the brokerage will retain a higher payout on the commissions received.  This is great for newer agents who need that extra education while getting their businesses started.  Other brokerages are flat fee brokerages that do not offer so many benefits.   Highly experienced agents may be attracted to those brokerages because they don’t need all of the extra guidance.  It is up to the individual agent to see which is better for them.

Remember, that when you are deciding on a broker is like a reverse job interview.  Instead of the brokerage picking who they want, they are instead wanting to attract the agent to their agency.  It is the agent who decides on the broker and then the broker can say yay or nay.

Challenges and Perseverance

Like any career, the path of a realtor isn’t without its challenges. Fluctuations in the housing market, demanding clients, and unforeseen obstacles are all part of the journey. However, the key lies in perseverance. Develop resilience to overcome setbacks and learn from them. Embrace a growth mindset that allows you to adapt, improve, and innovate as you navigate the twists and turns of the real estate industry.


Starting a new career as a realtor is a thrilling endeavor that promises personal growth, financial success, and the opportunity to make a significant impact on people’s lives. By understanding the role, acquiring the necessary education and licensing, building a strong foundation, and focusing on client relationships and continuous learning, you can pave the way for a prosperous and fulfilling career in the world of real estate. Remember, every property transaction you facilitate has the potential to turn a client’s dream into reality, and that’s a rewarding journey worth embarking upon.


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at
You are currently viewing Business Consulting for Realtors

Business Consulting for Realtors

Business Consulting for Realtors

Launch your real estate career with a huge bang!

Based in the U.S. for a Worldwide Audience

Realtor consulting for Realtors at all skill levels.

Our Real Estate Experience

Kevin A Dunlap in a sportscoat and name badge when he was a Realtor

Kevin A Dunlap knows what it is like to be in the real estate industry.  He started his real estate career as an investor in 2002 where he bought his first two homes.  Then in 2003, he purchased his first small apartment complex. 

This then led him to move to Las Vegas, NV in early 2004 where he created a real estate consultation business that specialized in creative forms of real estate.  

In 2012, he decided to become a full-time realtor.   At this time he continued using his specialty in addition to assisting his clients to buy, sell, rent, and lease options. 

As a realtor, he obtained 3 additional certifications. (ePro, RRR, SFR).  

In 2015, he released his first book called t. Lease Options Made Easy – Buying a Home with Little, No, or Bad Credit.

In this book, he created a narrative between a couple named Peggy and Roger and their path into this creative world of real estate from two different perspectives. 

“What sets Kevin apart is his exceptional creativity. He possesses a remarkable talent for thinking outside the box and approaching challenges from fresh perspectives. His innovative ideas and strategies have inspired me to break through barriers and tap into my own creative reservoirs.

~ Andrea Glasser  

Working with Real Estate Agents

With over 18 years in real estate, Kevin understands many of the troubles and challenges newer entrepreneurs are coming from, especially those in real estate.  

New agents must begin to use the tools and skills of an entrepreneur since an agent is the pure definition of entrepreneurship.  No longer are you working a scheduled 9-to-5 job where you had a boss giving you your work and telling you what you need to get done.

As a realtor, you are now your own boss.  Yes, you have a broker but all they do is to guide you while you are on your own path.  They are not the ones giving you your daily activities and all of your clients.

This is now your job.  This is probably one of the reasons that most agents fail.  They are in a highly litigious world while also trying to discover how to run a business. 

This is why we here at Optimal Performance Academy specialize in this area of business consulting. We ran a successful business in real estate and are now providing our services to not only small business owners but now also to people specifically in real estate.  

Small rubber house with a house key next to it.

Why You Need to Hire a Business Consultant

Man with facial hair on his cell phone.

New realtors should seek consulting from professionals to gain industry insights, personalized guidance, and boost confidence.

Consultants and mentors can help sharpen negotiation and communication skills, teach them entrepreneurial strategies, and a quicker form of becoming educated.

With this support, new realtors can navigate challenges more efficiently, make informed decisions, gain time management skills, and achieve long-term success in the dynamic real estate industry.

Embracing professional consulting can be the key to unlocking their true potential and transforming into top-performing real estate professionals.

Just like accomplished athletes, singers, dancers, and actors have consultants, new realtors can benefit immensely from the guidance of experienced professionals in their career journey.

Strategy Session

Gain some useful knowledge by scheduling a complimentary 1-hour Strategy Session with the founder of OPA Kevin A Dunlap.  You never know what you can learn without doing something. 

As Einstein said the definition of insanity is doing the same thing over and over again and expecting different results. 

Click on the button a schedule your Strategy Session now.