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A New Agent’s Guide to Success in Real Estate


Entering the world of real estate as a new agent can be an exciting and rewarding journey. However, it’s no secret that the real estate industry is highly competitive, with seasoned professionals dominating the market. As a new agent, standing out and making a mark from the start is crucial for establishing a successful and fulfilling career. Today, we’ll explore some key strategies that new real estate agents can employ to differentiate themselves and gain a competitive edge.

New Agent Tips

Embrace a Unique Selling Proposition (USP)

The foundation of standing out in any industry lies in developing a strong and compelling Unique Selling Proposition (USP). In real estate, this means identifying what makes you different from other agents and leveraging that advantage to attract clients. Your USP could be anything from specialized expertise in a niche market, a unique approach to marketing properties, or exceptional customer service that sets you apart from the competition.

Build a Strong Online Presence

In the digital age, having a strong online presence is essential for any new real estate agent. Establish a professional website (which must be approved by your broker in charge)  that showcases your brand, services, and testimonials from satisfied clients. Utilize social media platforms like Facebook, Instagram, and LinkedIn to engage with potential clients, share valuable content, and position yourself as an industry expert. Leveraging online marketing tools can significantly expand your reach and help you connect with a broader audience.

Offer Exceptional Customer Service

One of the most effective ways to differentiate yourself is by providing exceptional customer service. As a new agent, you may not have a large client base, but focusing on the clients you do have and going above and beyond their expectations can lead to valuable referrals and positive word-of-mouth advertising. Respond promptly to inquiries, keep clients informed at every stage of the buying or selling process, and show genuine care for their needs and concerns.

The average agent will return a phone call within 24 hours or so after a message was left.  Being exceptional means returning the call the same day or within one hour of a message being left.

Be an Area Expert

Becoming an expert in your local real estate market is a powerful way to stand out. Invest time in researching and understanding the neighborhoods you serve. Know the market trends, property values, school districts, amenities, and upcoming developments. This expertise will instill confidence in your clients and help you match them with the perfect properties that meet their needs.

One additional way to stand out is to understand how real estate investors look at properties.  This is knowing the numbers like DOM (days on market), purchase price adjustments, and price of local comps (comparable properties) will take you very far in your career as an agent.

Leverage Technology and Innovation

Stay ahead in the real estate game by embracing technology and innovation. Utilize virtual tours, 3D property imaging, and interactive floor plans to provide immersive experiences to clients, especially those from out of town. Embracing smart home technology and eco-friendly features can also attract environmentally-conscious buyers. By adopting and adapting to the latest trends, you’ll demonstrate your ability to keep up with an ever-changing market.

Using new technology like AI (artificial intelligence) in your marketing strategies will also be helpful.  Always stay current with new technologies will keep you on the cutting edge.

Network and Collaborate

Networking is crucial for any real estate agent, especially for those just starting. Attend local real estate events, join industry-related groups, and engage in online forums to connect with other professionals and potential clients. Collaborating with experienced agents or partnering with complementary businesses, such as mortgage brokers or home stagers, can also help you gain exposure and credibility.

Become the Expert in One or More Areas

Becoming an expert in one specific area of real estate will definitely take you a long way.  You can consider getting specialized certifications that will show you are an expert in one area of real estate.  Be the “go to” person where other agents may refer a client to you because of your expertise.  You could specialize in an area like working with veterans and the VA, vacation homes or second home buyers, working with seniors, first home buyers, or something like lease options or seller financing.  Being that expert on top of your normal representation of buyers and sellers will make you the known person in your area over time.

Be Genuine and Authentic

In a profession that relies heavily on trust and relationships, being genuine and authentic is key. Be yourself and let your personality shine through in your interactions with clients. Authenticity builds rapport and makes clients feel more comfortable entrusting you with their real estate needs.

Be Unique In Your Identity

If you have a hobby or interest that can set you apart, then use that as part of your identity.  If you skydive on a regular basis then use that as part of your identity.  Or if you are a real estate investor then you can use that as part of who you are.  Whatever your non-realtor life may also involve, think of creative ways you can use that to set you apart.

Collaboration vs Competition

Remember, there are a lot of other people doing exactly what you are wanting to be doing.  Instead of always thinking in a scarcity mindset of competition, begin to think from an abundance mindset and be collaborative.  With the right mindset, you will begin to see many opportunities wherever you may be looking.


As a new real estate agent, standing out and being different from the start is not an easy task, but it’s achievable with the right strategies and mindset. Embrace your uniqueness, build a strong online presence, provide exceptional customer service, become an area expert, leverage technology, and network effectively. By combining these approaches, you’ll be well on your way to carving out a successful and rewarding career in the competitive world of real estate. Remember, success in this industry is a journey, so stay committed to learning, growing, and evolving as an agent. Good luck on your exciting new career path!


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at