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A Hero’s Journey – Your Journey as a Small Business Owner


Forget dragons and damsels in distress. The real heroes of our time are closer to home: the daring entrepreneurs behind every local bakery, tech startup, and corner store. Their journeys, though less fantastical, are no less epic. Just like the heroes of ancient myths, they too face trials, triumphs, and self-discovery in a modern-day saga we call entrepreneurship.

Your Hero’s Journey

Every Hero Starts with a Dream

A hero’s journey begins with a whisper, a spark of an idea that ignites the entrepreneurial spirit. This “Call to Adventure” is where it all starts – a baker brewing up innovative flavors, a tech wiz crafting the next big app, or a local shop owner filling a niche in the community. This initial drive propels them into the unknown, leaving the comfort of the ordinary behind.

Crossing the Threshold – Stepping into the Arena

But entering the business world isn’t a simple stroll through the park. It’s crossing a threshold, a gateway laden with both opportunity and challenge. Securing funding, finding the perfect location, and building networks – these are the mountains on the entrepreneur’s horizon. Just like in any hero’s tale, mentors and allies emerge – industry experts, supportive networks, and even seasoned entrepreneurs offering guidance. These connections become the lifeline, helping navigate the uncharted territory.

Trials by Fire – Forging Resilience in the Face of Challenge

No hero’s journey is complete without trials. And for the small business owner, these trials are the crucible that shapes their resilience. Staffing problems, supply chain disruptions, cutthroat competition – each is a battle, testing their adaptability and forcing them to refine strategies. Every setback becomes a lesson, every hurdle a chance to emerge stronger, just like the hero conquering a mythical beast.

Into the Abyss – Transformation Takes Shape

But there’s a moment, a turning point called the “Abyss,” where everything hangs in the balance. The bakery’s sales might nosedive, or consumer preferences shift, forcing a complete menu overhaul. This introspective phase, like the hero’s descent into the underworld, is where the business sheds its old skin and emerges transformed. New strategies are born, innovative solutions take flight, and the core of the business undergoes a profound metamorphosis.

Atonement and Return – Sharing the Wisdom Earned

And then, just like the hero returning from the depths, the business emerges with newfound wisdom. Lessons learned are woven into streamlined operations, community outreach programs are launched, and sustainable practices become the norm. The business transforms from a provider of goods to a responsible member of society, marking the triumphant return from the abyss.

Conclusion: The Never-Ending Saga

But the journey doesn’t end there. It’s an ongoing saga, a tapestry woven with threads of growth, adaptation, and evolution. New challenges arise, new adventures beckon, and the small business, like any true hero, rises to meet them. They stumble, they learn, they rise again, their resilience an inspiration to aspiring entrepreneurs everywhere.

So, the next time you grab a croissant from your local bakery or download the latest app, remember – you’re not just supporting a business. You’re cheering on a hero in their epic saga, a testament to the indomitable spirit of entrepreneurship that shapes our world, one small victory at a time.


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at