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Have a Blog in Today’s Modern Times

Importance of a Blog

In today’s digital age, having a blog is becoming increasingly important for both businesses and individuals. A blog provides a platform to share information, insights, and opinions on various topics. Its sister platform is a vlog where you have both a video version and a written version of information that you are wanting to share.

Regardless of which version that you eventually want to use you will need a written version to increase sales and traffic to your website.

Here are some reasons why having a blog is important:

Establishing authority

By sharing your knowledge and expertise on a particular topic, you can establish yourself as an authority in your industry. This can help to build credibility and trust with your audience, leading to increased traffic and potential customers. When you are posting your blog on different social media platforms, more people will see that you are the expert on that particular topic.

Increasing brand visibility

Having a blog is a great way to increase your brand’s visibility online. By regularly posting high-quality content, you can improve your search engine rankings, making it easier for people to find your website. Plus, to help with your SEO you will want your blog to reference at least 2 other places on your website.  These are known as “cross-links”.   These cross-links give internet spiders more credibility that your pages and posts are relevant and help to increase your SEO.

Driving traffic to your website

A blog is an excellent way to drive traffic to your website. By providing valuable information and resources, you can attract new visitors to your site and encourage them to explore your products or services.  This is critical in today’s world where there is so much noise out there.  This is why your content not only is relevant to the reader but also a key way to drive them to your website.

Building relationships with your audience

A blog is a great way to build relationships with your audience. By engaging with your readers and responding to their comments and feedback, you can establish a strong connection and foster a sense of community around your brand.  Make sure you engage with all content on your blog and wherever you are sharing it.

Improving customer engagement

Blogging is an effective way to improve customer engagement. By sharing information about your products or services and answering common questions, you can help customers to better understand and appreciate what you have to offer.  This is the first step in the sales process, especially when it is the customer’s introduction to what it is that you do.

Generating leads and sales

Blogging can be an effective tool for generating leads and sales. By creating content that is relevant and valuable to your target audience, you can attract potential customers and encourage them to take action, such as signing up for a newsletter or making a purchase.

Staying ahead of the competition

In today’s competitive marketplace, it’s important to stay ahead of the competition. By regularly updating your blog with fresh and relevant content, you can establish yourself as a thought leader and stay top of mind with your target audience.

Creating a platform for sharing your story

A blog is a great platform for sharing your story and expressing your unique voice. Whether you’re an individual looking to establish yourself as an expert or a business looking to differentiate yourself from the competition, a blog can help you to tell your story and connect with your audience on a deeper level.

Increased SEO

If you have a website that is stagnant (meaning updates are seldom) then a blog is a great way to show internet spiders that your website is active and currently doing business.  This is very important for relevancy.  Having your blog on your website shows them that you are active and open for business.  Otherwise, a stagnant site will get lower rankings as it could mean that you are out of business.

Having a blog conclusion

Having a blog is becoming increasingly important for businesses and individuals alike. By establishing authority, increasing brand visibility, driving traffic to your website, building relationships with your audience, improving customer engagement, generating leads and sales, staying ahead of the competition, creating a platform for sharing your story, and increasing SEO, a blog can help you to achieve your goals and succeed in today’s digital age. So if you haven’t already, it’s time to start blogging!


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at