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Empowering Entrepreneurs By Creating Online Courses


In the digital age, the opportunities for entrepreneurs are boundless. One avenue that has gained immense traction is the creation of online courses like we do at Optimal Performance Academy. Whether you’re an expert in your field or have a passion for teaching, developing online courses can be a game-changer for your entrepreneurial journey. Not only does it allow you to share your knowledge, but it also opens doors to a global audience, providing value and generating income simultaneously. Today, we’ll delve into the steps involved in creating a successful online course for entrepreneurs.

Reasons to Have an Online Course

Identify Your Expertise

The first step in creating your first online course is identifying your expertise. Consider your skills, experiences, and knowledge that can benefit others. Entrepreneurs often excel in various areas such as digital marketing, leadership, finance, or specific niches within their industry. Your expertise forms the foundation of your course content.

Understand Your Audience

Know your audience inside out. What are their pain points? What are they looking to learn? Understanding your audience enables you to tailor your course content to meet their specific needs. Entrepreneurs, for instance, might seek courses on business development, time management, or scaling their ventures. Addressing these needs will make your course highly valuable.

Create Engaging Content:

Content is king in the world of online courses. Develop a curriculum that is structured, easy to follow, and engaging. Use a variety of formats such as video lectures, quizzes, assignments, and downloadable resources. Interactive elements keep learners motivated and enhance their overall learning experience. Remember, entrepreneurs are often busy, so provide content that is concise, actionable, and impactful.

Choose the Right Platform

Selecting the right platform is crucial for the success of your online course. There are numerous platforms like Udemy, Teachable, Thinkific, or our favorite – CustomerHub that offer user-friendly interfaces and excellent marketing tools. Research each platform to determine which aligns best with your course requirements. Consider factors such as fees, customization options, integration with your CRM & payment processing, and the ability to reach your target audience effectively.  Other platforms like LearnDesk can be seen by many other people but they still need to purchase to view the content.

Invest in Quality Production

Invest in good quality equipment for video and audio production. Clear visuals and sound enhance the professionalism of your course. High-quality production values not only make your content more engaging but also establish credibility, crucial for entrepreneurs looking to learn from your expertise. We have a full course on the recording of video for your online course called Online Program Creator.

Market Your Course Effectively

Creating the course is just half the battle; marketing plays a significant role in reaching your audience. Utilize social media, email marketing, and collaborations with influencers or industry leaders to promote your course. Highlight the benefits of your course for entrepreneurs – how it can solve their problems, enhance their skills, and ultimately contribute to their business success.

Creating a lead magnet is another way to market your courses by giving away free or low-cost items that are in a similar area of information to give people a taste to your course.  We also have a course called Lead Magnet Generator to teach how to create lead magnets for your course.

Collect and Act on Feedback

After your course is live, encourage feedback from your learners. Constructive criticism is invaluable for improving your course content and delivery. Act on this feedback promptly to enhance the learning experience for future participants. Happy students often become your best brand ambassadors, helping you attract more learners.

Create Several Lessons

If you can, break your course into more digestible lessons.  These could even be grouped into a group of lessons or sections.  This makes the material a lot more easily digested by the listener or watcher.  This also allows for updates when new technology becomes available.

Continuous Improvement

The digital landscape is constantly evolving, and so should your course. Stay updated with industry trends, new tools, and techniques. Regularly update your course content to provide the latest and most relevant information to your learners. This demonstrates a commitment to their success and keeps your course competitive in the market.


In conclusion, creating an online course for entrepreneurs is not just a business venture; it’s a chance to make a significant impact on the lives of aspiring business leaders. By identifying your expertise, understanding your audience, and delivering high-quality, engaging content, you can empower entrepreneurs worldwide while building a successful and fulfilling online business. So, what are you waiting for? Start shaping the future of entrepreneurship with your knowledge and expertise today!


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at