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The Cost of Free: Why Hiring a Coach Helps You Grow a Business


In the dynamic world of small business, the journey to success is often riddled with challenges and uncertainties. Entrepreneurs constantly seek ways to navigate the complexities of running a business, and many find themselves at a crossroads when it comes to seeking guidance. The age-old adage, “the free route is by far the most expensive route,” rings particularly true in the context of hiring a coach for your small business.

Free Is Not Always Better

As a small business owner, it’s not uncommon to be frugal, especially in the early stages when every penny counts. The allure of free resources, online tutorials, and self-help guides can be tempting. However, the cost of relying solely on these free resources can far outweigh the initial appeal. This is where the value of hiring a coach becomes apparent.

One of the primary reasons the free route can be expensive is the hidden cost of time. Small business owners often find themselves spending countless hours sifting through information, trying to discern the relevant from the irrelevant. The time spent on trial and error, attempting to implement strategies without expert guidance, can lead to setbacks and lost opportunities. A coach, on the other hand, provides a structured and personalized approach, saving precious time that can be redirected toward growing and improving the business.

You must decide the value of this form of investment.

Accountability of a Coach

Moreover, the free route often lacks the accountability that a coach brings to the table. It’s easy to procrastinate or abandon initiatives when there’s no one holding you accountable. A coach serves as a mentor, providing not only guidance but also motivation and encouragement. The regular check-ins and progress assessments create a framework for accountability, ensuring that you stay on track and meet your business goals.

While free resources may offer generic advice, a coach provides tailored solutions to your specific challenges. Every business is unique, and a one-size-fits-all approach rarely yields optimal results. A coach takes the time to understand the intricacies of your business, identify strengths and weaknesses, and craft a strategy that aligns with your goals. This personalized guidance can significantly impact the efficiency and effectiveness of your business operations.

Missed Opportunities

Another hidden cost of the free route is the potential for missed opportunities. In the fast-paced business world, staying ahead of the curve is essential. Free resources may not always provide the latest insights or trends, leaving you lagging behind competitors. A coach, with their industry knowledge and experience, keeps you abreast of market changes, emerging trends, and innovative strategies. This foresight can be a game-changer, enabling your business to adapt and thrive in a constantly evolving landscape.

Lack of Entrepreneurship

Additionally, the free route often neglects the psychological aspect of entrepreneurship. Running a small business can be isolating, and the burden of decision-making can take a toll on mental well-being. A coach not only provides professional guidance but also serves as a confidant and sounding board. The emotional support and perspective they offer can be invaluable in maintaining a healthy work-life balance and overcoming the inevitable challenges of entrepreneurship.


In conclusion, while the allure of free resources may be strong for small business owners, the long-term costs can be substantial. Investing in a coach is not an expense; it’s a strategic investment in the success and sustainability of your business. The personalized guidance, accountability, and industry insights they provide can ultimately save you time, money, and stress. Remember, in the world of small business, the free route is, indeed, by far the most expensive route.


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at