SEO Strategies Using SEO

Create new avenues where people can find you more easily.

Key Benefits and Takeaways

Cover title for online course called SEO Strategies Using Backlinks

Course Benefits

  • Learn what backlinks really are and why you need to have them.
  • Learn about what makes a website a credible website or not credible.  Is your website credible by Google standards?
  • What two additional free tools you can start using today to make your SEO life a lot easier?
  • Learn about the proper use of links and how search engine spiders crawl them. 
  • Techniques you can use to write articles that are published on highly-credible sites to gain traffic and SEO rankings.
  • Free & Paid sites you can join to start getting your message out to the public who will have your backlinks on their programs. 
  • Learn about “pinging” so your website is indexed properly, especially when you create new content. 
  • And, a lot more. 

Course Duration: 1 hour, 10 minutes

Price: $97

Course Introduction - SEO Strategies Using Backlinks

Course Description

Did you know that Google spiders are constantly crawling the web searching for new content?  And for you to raise your SEO ranking you will need to follow some guidelines to ensure your website gets the right traffic. 

This brings us to our course called SEO Strategies Using Backlinks.

If you are wanting to start getting additional website traffic, especially unpaid or organically, you need to stand out from the rest of the people out there – especially your direct competition.  The best way to do that is to increase the SEO (Search Engine Optimization) to attract people to your site.

One of the ways to increase traffic is by using a “backlink”.  These are links on other sites linking back to yours.  This is not the link in your social media post which doesn’t really count as a true backlink.  Those may give you some credibility on your social media page but don’t count on a Google search. 

In this course, we go through areas where you can post content on sites that do count for page ranking.  Learn about how you can start to build your true online presence. 

“What sets Kevin apart is his exceptional creativity. He possesses a remarkable talent for thinking outside the box and approaching challenges from fresh perspectives. His innovative ideas and strategies have inspired me to break through barriers and tap into my own creative reservoirs.”  

~ Andrea Glasser

Course Instructor

Kevin A Dunlap the founder of Optimal Performance Academy

Kevin A Dunlap

Founder of Optimal Performance Academy


As a small business owner, you understand the importance of online visibility and establishing a strong digital presence. In the world of search engine optimization (SEO), backlinks play a crucial role in improving your website’s authority and driving organic traffic. By utilizing backlinks effectively, you can enhance your brand’s visibility and reach a wider audience. In this blog post, we will explore how you can start using backlinks on other websites by leveraging the content you create on your blog. Let’s dive in and unlock the potential of backlinks for your small business.

Steps & Procedures

Create Engaging and Relevant Blog Content

To attract the attention of other websites and secure valuable backlinks, it all starts with creating compelling and relevant blog content. Write informative articles, how-to guides, or industry insights that provide value to your target audience. By offering valuable content, you increase the likelihood of other websites wanting to link to your blog posts, as it enhances their own readers’ experience. Remember, high-quality content is the foundation for successful backlink outreach.

Identify Relevant Websites and Blogs

The next step is to identify websites and blogs that are relevant to your industry or niche. Look for websites that share similar target audiences or cover topics related to your business. Consider industry publications, online communities, influential bloggers, or even local business directories. Make a list of potential websites you can reach out to for backlink opportunities.

Outreach with Personalized Pitches

Once you have your list of target websites, craft personalized pitches to initiate the backlinking process. Start by engaging with the website owner or content manager through email or social media platforms. Introduce yourself, express your interest in their content, and explain why your blog post would be a valuable addition to their website. Highlight the benefits their audience will gain from reading your content. Remember to be respectful, concise, and genuine in your outreach efforts.

Showcase the Value of Your Content

When reaching out to potential websites, emphasize the value and uniqueness of your blog posts. Clearly articulate how your content can enrich their readers’ knowledge or offer a fresh perspective on a topic. Back your claims with relevant statistics, research, or case studies. The more compelling and unique your content is, the higher the chances of other websites wanting to link to it.

Build Relationships and Offer Collaborations

Building genuine relationships with website owners and bloggers is crucial for successful backlink outreach. Networking in your industry can lead to future collaborations and increased exposure. Engage with their content, share it on social media, and offer to collaborate on future projects or guest posting opportunities. By establishing a mutually beneficial relationship, you create a solid foundation for ongoing backlink opportunities.

Join an Article Submission Site

There are sites where you can post your blog from your site that can be backlinked to your website through a blog crosslink.  A crosslink for your blog is a link in your blog that references another location on your website.  This is great for SEO and page ranking.  However, that article when shared on another platform will now include a backlink to your site.  However, only submit an article to one article site.  The content needs to be unique and not posted on any other article site.

Here is a list of some of the best article submission sites.


Using backlinks effectively is a valuable strategy for boosting your small business’s online visibility. By following these steps, you can leverage the content you create on your blog to secure backlinks from relevant websites and blogs. Remember, it all starts with creating compelling and informative blog posts that provide value to your target audience. By identifying relevant websites, crafting personalized pitches, and showcasing the value of your content, you can build relationships and establish a strong network within your industry. Start utilizing backlinks today and watch as your small business reaches new heights in the digital landscape.

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