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Raising Your Event Attendance Rate


Even if people have initially expressed interest in attending an event, it’s still important to maintain their engagement and enthusiasm as the event approaches. Here are some strategies to ensure they actually show up:


All of these strategies do make the assumption that the attendee has given you their name and email and opted into your mailing list.  Many of these could also be used on social media platforms but you may miss the target if they are not frequently on that platform or may not follow you directly.  By using these strategies you can increase the retention of any of your events.

Connect with Your Ideal Clients

Your ideal clients are the ones who will most be interested in your events.  Make sure you are posting your events in areas where they are residing.  If they are already on your email list, send out a welcome email to them to notify them that you have an event coming soon.

Send Email Reminders

Send out reminder emails or messages a few days before the event to refresh their memory and emphasize the upcoming event. Include important details like the date, time, location, and any special highlights.  You also want to send a final reminder on the day of the event.  You may send it in the morning or 30 minutes to 1 hour prior to the event with all of the relevant information.

Build Anticipation

Share sneak peeks or teasers about what they can expect at the event. Highlight any exclusive content, speakers, or activities that will make attending the event worthwhile.

Personalize Communication

Address attendees by their names and tailor your messages based on their interests or preferences. This personal touch can make them feel valued and more likely to attend.  Most autoresponders associated with a CRM (Customer Relationship Management), like Keap,  have a way of inserting any captured first name which can make the opening part of an email more personable.

Create a Countdown

Build excitement by creating a countdown on your website or social media platforms. This visually reminds attendees of the approaching event and keeps them engaged.

Share Social Proof

If you have influential speakers, performers, or partners involved in the event, highlight their participation. Testimonials, endorsements, or endorsements from recognizable names can motivate attendees to show up.  This builds credibility and people tend to want to listen to very credible people.

Offer Incentives

Provide attendees with exclusive offers, discounts, or special perks for attending. This could be anything from freebies to access to limited-time resources.

Engage on Social Media

Use social media to share engaging content related to the event. Create polls, behind-the-scenes content, or interactive posts that encourage attendees to interact and stay excited.  Your attendance may increase as others will find out about your event.

Interactive Agenda

Share a detailed agenda or schedule of the event, highlighting the different sessions, workshops, or activities. This helps attendees visualize what they’ll be participating in.

Create a Community

Build a sense of community among the attendees by creating a dedicated event group or forum where they can connect with each other, ask questions, and share their excitement.  This is most often seen on Facebook where groups are very common.  This is different than a business page. Groups can be exclusive to only people who are invited and approved to be open to anyone who comes across the group.  It is up to you and your goals as to which one you choose.

Provide Clear Value

Continuously remind attendees of the value they’ll gain from attending the event. Clearly communicate the knowledge, skills, or experiences they’ll acquire.  My having great value will have a direct effect on your attendance.

Address Concerns

Reach out to attendees to address any potential concerns or obstacles that might prevent them from attending. Offer solutions or alternatives to help them overcome these barriers.  You may even create a FAQ (Frequently Asked Questions) page to answer any concerns they may have.

Live Interaction

If possible, host live Q&A sessions, AMA (Ask Me Anything) sessions, or interviews with speakers in the days leading up to the event. This can create a direct connection and make attendees feel more involved.

Utilize Multiple Channels

Don’t rely on just one communication channel. Use a combination of emails, social media posts, text messages, and even phone calls to ensure your message reaches attendees.

Send Post-Event Content

Let attendees know that there will be valuable content or resources available after the event. This can motivate them to attend to gain access to these materials.  You may send out these materials the day of or on prior days to raise anticipation to be in attendance your event.


Remember, consistent and engaging communication is key to maintaining attendees’ interest and ensuring a strong turnout.  Your attendance rate will dramatically increase by creating that excitement for any and all of your events.


Kevin Dunlap (#KevinADunlap) has been a serial entrepreneur since starting his first business in 1999. He has been a teacher, network marketer, stuntman (, real estate consultant, and Realtor. He has authored four books ( and hosted an international podcast (#LifesLittleLessons). He is now a business coach and strategist for #OptimalPerformanceAcademy. You can schedule a complementary 45-minute discovery session to talk about your business at